The Treasure (Hua Bao Phoenixtv's name in English) is estabished and operated by Li Hui and Trendyguide program team. The initiation of the Treasure is based on Trendyguide's twenty years' reporting experiences in the field of design and creativity, with the understanding and recognition of the treasures in life.
The Tresaure is committed to building an integrated platform closely linked with the media, commerce and culture and creativity industry. Taking the advantage of our own brand power, cultural influence and global perspective, we aim to set up a platform for the most representative artists and designers in China through various competitions and art design projects, in this way to promote Chinese contemporary design and traditional craftsmanship, as well as inheritance of Chinese culture.
