Phoenix Culture Industrial Development Co., Ltd, a wholly-owned subsidiary of Phoenix Satellite Television Holdings Group, was incorporated in Hong Kong in 2012. Phoenix culture based on "culture+" strategy, culture and the integration of science and technology upgrade, for direction, in order to develop into the model, industry incubation fund organization and mechanism guarantee for business partners. Phoenix Culture has formed certain effective strategy of diversifying the business landscape。
1、Phoenix International Entertainment (“PIE”) was incorporated in April 2016 with a focus in live entertainment leveraging on Phoenix TV’s global reach and its all media assets in China. PIE is committed to building a leading entertainment platform integrating media, creative services, entertainment IP and venue management in Greater China. By aggregating, incubating and managing Chinese and international entertainment IP brands in China, we bring the best quality entertainment experience and industry practice into China.
Our key businesses cover international concert tours, music+ festivals, innovative live entertainment events and digital presentation of entertainment brands from around the world. We have offices in Shanghai, Beijing and Hong Kong.
2、Phoenix Art: Relying on the order of the phoenix all media channels, to build the world's most influential Chinese art media, promote Chinese art and the international culture communication. Owns: phoenix art media official website, YOUYAN APP, YOUYAN public subscription and phoenix culture bureau, and other products platform, across TV, mobile, Internet and other media. Phoenix art network users at present, traffic all ranks the first professional art media. Organize Years in Chinese and English, Finn cultural year and France art exhibition, quickly set up the industry leading status and influence.
3、Phoenix Fashion Big Data: Core product platform for "Phoenix Fashion Index". As a brand, the commercial complex operations to provide large data analysis and decision service, pioneering multi-dimensional, cross-platform data mining analysis service, to realize the consumer behavior to cover the whole industry, through the consumer behavior for the brand cooperation opportunities.
4、Real Estate services: Phoenix culture has been basically established for urban commercial complex, cultural tourism small town planning and design, consulting, marketing, investment, operations management, financial service integration business model and revenue model, completed Zhenjiang, Yibin, Sanxingdui, Qinghe project of different types.