PHOENIX EXHIBITIONS is the exhibition business segment set up by Phoenix Satellite TV Group in 2016 with the objective of organizing exhibitions, forums, and major events. Together with the other businesses of the Group’s omni-media platform, it works with the satellite TV, new media, outdoor advertising, publishing, magazine etc. to create a holistic synergy for the enterprise. In 2017, INTERNATIONAL CHINESE MEDICINE CULTURAL FESTIVAL LIMITED, a joint-stock company invested and operated by PHOENIX EXHIBITIONS, partnered with WORLDWIDE CHINESE FOUNDATION and BEJING TONG REN TANG CHINESE MEDICINE COMPANY LIMITED, successfully organized the International Chinese Medicine Cultural Festival in Hong Kong, Toronto, Los Angeles and Sydney, with activities including exhibitions, concert, etc.