凤凰卫视控股有限公司2010年中期经营溢利增1.3倍

2010年08月19日 22:09
来源：凤凰网专稿

字号:T|T

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The most outstanding performance was that of InfoNews, which has seen its revenue increase by some 47.8% over the same period last year.  This result would seem to reflect a widespread perception that InfoNews is becoming a well established source of news and information for the growing mainland elite and that it is thus an effective platform for developing brand name recognition.  During this period InfoNews covered a series of major stories, including the disastrous Haiti earthquake, the violent anti-government demonstrations in Bangkok, the sinking of the South Korean submarine Cheonan, the tensions in China/US relations over the Dalai Lama, arms sales to Taiwan and Google, the severe floods that hit many parts of southern and western China, and the at times extremely controversial negotiation of the Economic Cooperation Framework Agreement between Taiwan and the mainland.

The Group's new media operations is profitable and also generated much greater revenue than in previous years.  In part this was a consequence of the Group gaining access to the income of two mainland companies which carry out much of the new media operations, but it is also an outcome that would seem to reflect the growing popularity and availability of the internet in mainland China.  The Phoenix new media carries much Phoenix programming, and thus expands the availability of Phoenix programming to an audience that previously did not have access to the normal distribution systems in China and internationally.

The Group's outdoor LED advertising project is also profitable and generated a considerable increase in revenue, with the income from this activity growing more than four times compared to the same period last year. 

The major growth of revenue from the new media and the outdoor advertising businesses underscores that the Group's strategy to expand beyond the core television business into other areas is well based.  The substantial growth in the income of the television business confirms the value of television as the core component of the Group's activities, but the marked improvement in both the new media and the outdoor advertising revenues underscores that the Group is successfully expanding its commercial base and consequently developing a broad foundation that should help ensure long-term commercial stability.    

          Phoenix Satellite Television Holdings Limited

             August 19th,2010 

ABOUT PHOENIX

Phoenix Chinese Channel was launched on 31 March 1996, with the aim of offering quality content to Chinese communities around the world.  The dynamism of this massive market, combined with successful expansion strategies, has allowed Phoenix to develop a comprehensive multi-channel platform. Today, Phoenix Chinese, Phoenix Movies, Phoenix InfoNews, Phoenix Chinese News and Entertainment and Phoenix North America Chinese channels together broadcast to audiences in the Asia Pacific, Europe, America and Africa, covering more than 150 countries and regions.  The mission of the group is to offer varied, high-quality content to the global Chinese population.

Phoenix Satellite Television Holdings Limited is listed on the Main Board of The Stock Exchange of Hong Kong.