Baochun GUO

Current Position：Director, Producer, Reporter

Entry Year and Position：2004/1/1 Reporter

Education Background

Bachelor    Department of Television,Shanghai Theatre Academy（Full-time）

Prior Experience

◆ East Movie Channel, Shanghai 2002——2004

Music Channel, Oriental TV

Documentary Channel, Life Channel, Sports Channel, Shanghai TV Station

Positions：Planner, Director

Duties：Design and develop proposals on the positioning, execution and subject matters of TV columns and special programmes and organize the team in implementation.

◆ Taiyuan TV Station, Shanxi 1997——2001

Positions：Producer, Director, Anchorman

Duties：Independently produce and run media programmes, undertake publicity work of soap operas,innovatively conduct all-media interactive promotion, devise and create TV programmes that meet market demand.

Career in Phoenix/Journalism

◆   Shanghai News Center, Phoenix TV, HongKong           2004 to now

Positions：Director, Producer, Reporter

Duties：Make contact, appointment and interview according to events happening every day,produce TV news, special topics, devise and select topics, maintain relations with all kinds of external parties and channels, and do publicity for brand building in due course.

Contributions

➢      In combination with events, skillfully liaise with the parties concerned, the government, enterprises and all sorts of social groups to realize smooth and valuable communication, effective relation management and fruitful cooperation;

➢      Complete interviews, devise and select subjects for and produce news, feature and brand-building programmes in a creative and innovative manner;

➢      Participate in brand building and perfection of enterprises in an active and constructive manner.

Awards and Achievements

At the 2012 International Media Awards event hosted in London by the International Broadcasting Association, Phoenix received The High Level Award for the Best Real-Time News Report for its coverage of the Wenzhou Express Train accident. The committee of judges considered that this news report had a high level of news sensitivity and at the same time had full coverage.

Others

Skills

• Creativity

• Design of humanized product modules and tracking of user experience

• Movie and TV production

• Network, Office Tools

• Art

• English（Average）

Profile

• Earnest, intent and committed;

• Uphold and stick to the work attitude that every person must show initiative and do one’s part earnestly, be inquisitive,innovative and efficient in learning, irrespective of one's position;

• Have fourteen-year work experience in the media sector, seven years for Shanghai News Center, Phoenix TV of Hong Kong; be always devoted to innovating media operation philosophies, developing resources and consummating work patterns; have conducted more than one thousand interviews with all walks of life, the government and enterprises and been involved in numerous important events at home and abroad; have accumulated extensive experience in accurate communication of brand image of the former employers;

• Have acquired abundant industry and channel resources from work and developed excellent interpersonal skills;

• Attach great importance to client experience and service process design, be able to substantialize service process and architecture from details and provide humanized services of high quality;

• Be very demanding in terms of product quality control and able to strengthen team cohesiveness through sensibility management;

• Have novel ideas and concepts on enterprise culture construction, and made continuous contributions to brand identity,emotional impression and brand communication of the former employers.