Liu Changle, the founder, Chairman and Chief Executive Officer of Phoenix Satellite Television, was born in Shanghai in 1951. Like many of his generation, his education was disrupted by the Cultural Revolution, which broke out in 1966 and during which he served in the People's Liberation Army. He was attached to an engineering unit and was involved in 1976 in the relief effort after the Tangshan earthquake, which stands as the largest natural disaster in recorded history.

Liu Changle left the military at the end of the Cultural Revolution and joined the Central People's Radio Station. After working for some years as a reporter he studied at the Beijing Broadcasting Institute, graduating in the early 1980s. He then returned to Central Radio, where he worked successively as a reporter, news editor and commentator, eventually becoming the manager of the section responsible for covering military affairs.

He resigned from Central Radio in 1988 and became one of the first Chinese to "go into the sea" and engage in private business. He based himself in Singapore, where he traded in petroleum and other products. He subsequently expanded his business activities to include real estate and infrastructure projects both in China and overseas. By the mid 1990s he had a commercial base that was sufficient to allow him to contemplate returning to the media world with a view to establishing a Chinese-language television broadcaster that would be politically neutral and use modern technology to broadcast to Chinese around the globe. As a result he formed a joint-venture partnership with News Corporation's STAR and established Phoenix Satellite Television.

During its early years Phoenix had only one channel, the Phoenix Chinese Channel, but under Liu's direction it has expanded rapidly and now has five channels, and can now be seen in almost every corner of the globe. Phoenix went public in 2000 and is listed on the Hong Kong Growth Enterprise Market.

Liu Changle is the major shareholder in Asia Television Limited, Hong Kong's second free-to-air TV broadcaster. He is also a member of the International Board of the US National Academy of Television Arts and Sciences.

Liu Changle lives in Hong Kong. He has twin daughters, both of whom live in the United States after having graduated from universities there, and one of whom now works for Fox News.

Chui Keung is an executive director and the Deputy Chief Executive Officer of Phoenix Satellite Television. He studied at the department of journalism at Fudan University in Shanghai. He subsequently worked at the China Central People's Radio Station for over ten years.

He joined Phoenix when it was first established and has been in charge of the overall daily operations, the public relations and promotion strategies of Phoenix, and the coordination of relationships with PRC government entities.

Before joining Phoenix Chui Keung was a director and the general manager of the Tianhua International Culture and Art Company Limited, a Beijing-based company focusing on developing a range of cultural, artistic and publication businesses.

Wang Jiyan joined Phoenix at its establishment in March 1996. Wang Jiyan is currently Executive Vice President of Phoenix Satellite Television and Head of the Phoenix Chinese Channel. Before joining Phoenix he had been a professor at the Beijing Broadcasting Institute, where he had taught for more than twenty years.

Wang Jiyan is one of the leading television programme producers in China and participated in the direction and production of a number of television programmes in recent years. The television programmes he has produced have won numerous domestic and international awards.

Professor Wang is a scholar of the TV industry and has been panelist at various international television festivals. He has published a number of books on the Chinese television industry. During his teaching career he was head of the television department of the Beijing Broadcasting Institute for over ten years and Deputy Dean of the Institute for six years.

K.K. Yeung is the Executive Vice President and Chief Financial Officer of Phoenix Satellite Television in charge of corporate finance and administration. K.K. Yeung joined Phoenix in March 1996 and has been in charge of all of Phoenix's internal and external financial and management arrangements as well as the supervision of administration and personnel matters.

K.K. Yeung is a graduate of the University of Birmingham in the United Kingdom, where he worked until 1992 as a chartered accountant (ACA). Upon returning to Hong Kong he worked at Hutchison Telecommunications and STAR in the field of finance and business development.

Roger Uren is Vice President for international affairs and responsible for Phoenix's relations with foreign governments, international distribution, and public relations. He was previously the assistant secretary in charge of the Asia Branch in the Office of National Assessments, which is the Australian government's premier agency for analyzing international political, economic and strategic trends. He earlier served as a diplomat in Kuala Lumpur, Beijing, and Washington.

Roger Uren is the author of The Claws of the Dragon, a biography of Kang Sheng, a one-time Chinese Communist leader and key figure during the Cultural Revolution. He has also published on Chinese culture and art. He has a Master of Arts degree from Melbourne University.