The Television Asia Satellite and Cable Annual Guide

• Phoenix is a Hong Kong-based television broadcaster that seeks to promote a free flow of information and entertainment within the Greater China region. In effect Phoenix is a key player in the process of bringing to China the media freedom that is a natural consequence of China's economic reforms.
  
  
• Phoenix features a broad mix of programmes, ranging from political and economic news and current affairs through talk shows and film and music reviews to movies and miniseries of both Chinese and foreign origin. Phoenix, which broadcasts in Mandarin Chinese, draws its presenters from mainland China, Taiwan and Hong Kong.
  
  
• The CEO of Phoenix, Mr. Liu Changle, consequently describes Phoenix as a TV broadcaster that is different from mainland channels, different from Hong Kong channels, and also different from those on Taiwan. Phoenix seeks to transcend the various components of the Greater China and offer Chinese viewers a media service that is global in outlook and independent of local political attachments.
  
  
• Phoenix also has a movies channel, which is a subscriber service broadcast in China, and a twenty-four hour news channel, InfoNews, which is broadcast via cable in Hong Kong and via satellite to Taiwan, mainland China and the rest of East Asia.
  
  
• Phoenix broadcasts internationally, and can be seen in Southeast Asia, Australasia, Europe and the US. But its largest audience is in mainland China, where it reaches over 42 million households, which equates to more than 140 million viewers.
  
  
• The Phoenix news service is almost compulsory viewing for Chinese who are interested in world trends, providing one of the best sources of international news available in Chinese. Its global coverage is much more comprehensive than that of any comparable Chinese language broadcaster.